Digital Marketing Executive

About the Role

We are looking for a talented Digital Marketing Executive who will manage our product portfolios to help us in improving their digital presence. Someone who has solid experience in digital marketing with a customer-centric approach and is able to contribute to business growth by creating and maintaining long-term client relationships.

Job Description
  • Knowledge of and experience with various social media platforms and their advertising options, including Facebook, Instagram, Twitter, LinkedIn, YouTube, and others.
  • Experience with analytics tools such as Google Analytics, Hootsuite, and others to track and analyze the success of social media campaigns and make data-driven decisions.
  • Assist in building a lasting digital connection with customers by formulating effective strategies
  • Be actively involved in SEO efforts (keyword٫ image optimization etc.)
  • Prepare online newsletters and organize their distribution through a multiplicity of applicable digital channels
  • Improve user experience through collaboration with design department
  • Acquire insight in online marketing trends and use strategies current to market
  • Experience with influencer marketing and the ability to identify and collaborate with relevant influencers in the industry.
  • Understanding of and experience with paid media, including display advertising, retargeting, and programmatic advertising will be a plus.
  • Experience with creating and managing social media campaigns, including creating and managing budgets, targeting, and ad creative.
  • Strong collaboration and communication skills to work effectively with cross-functional teams, including creative, product, and sales teams.
  • Strong analytical skills and ability to interpret data to inform decision
  • Proven experience for 2-3 years in Digital Marketing industry
  • Outstanding knowledge and understanding of digital marketing concepts and best practices
  • Experience with B2C social media٫ Google Adwords; email campaigns; SEO/SEM
  • Crystalline٫ perfect knowledge of web analytics tools (e.g. Google Analytics٫ NetInsight٫ WebTrends etc.)
  • Skills and experience in creative content writing
  • BSc/BA in marketing or relevant field
Excellent skills in the following areas
  • Creative content writing
  • Communication
  • Interpersonal skills
  • Analytics/of an analytical mind
Perks and Benefits
  • Saturday & Sunday off / 5 days work week
  • Health & Life Insurance
  • Free Daily Lunch
  • EOBI
  • Performance Bonus
  • Stress-free environment
  • Recreational activities

Office 3, 16-C, Ittehad Lane 12, D.H.A Phase 2 Extension, Karachi.

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